This is Blue Hearty Air Dry Clay from Activa«.
FEATURES: Super lightweight modeling clay Lightweight and dries to a firm consistency within 24 hours Easy to use, soft and light and required no kneading When clay is dry it can be painted
INCLUDES: One pouch of blue clay
SPECS: Net Weight: 1.75oz (49.61g)
COMMENTS: Also available in Yellow (ACTY1301) Red (ACTY1303) Black (ACTY1304) White (ACTY1305)